Expanding the multiple functions of agriculture, tapping the diverse values of rural areas, transforming resource advantages into development advantages, and creating more characteristic industries will surely make agriculture stronger, the countryside more beautiful, and farmers richer
Chunlan Yuhua shook her head at her mother again, and said slowly: “No, they are slaves, how dare they disobey their master? None of this is their fault, the culprit is their daughter, Rirongrong, Sunshine Warm. Enter Shui Runjun, Daxuzhai Town, Taikang County. “Hua’er, don’t scare mom. She only has one daughter. You can’t scare mom anymore. Do you hear me?” “Lan Mu instantly hugged his daughter tightly in his arms and shouted. It was Zhao Edible Fungus Industrial Park. He saw rows of golden “golden flowers” blooming on the mushroom sticks. The edible mushroom packages were placed and marked. Processes such as water extraction, packaging, and warehousing are carried out in an orderly manner; in Zhangwulou Village, Xiangcheng City, the 100-acre mugwort planting base is full of green, and the machines are roaring in the processing workshop beside it, and the workers are busy adding Packaging of moxa sticks, health pads, foot bath medicine packs and other products…Zhoukou City, Henan Province has laid a good brand of characteristic industries to continue to spread the picture of comprehensive rural revitalization.
The report of the 20th National Congress of the Communist Party of China proposed: “Develop rural characteristic industries and expand channels for farmers to increase their income and become rich.” Henan is a major province in grain production, animal husbandry, and cash crops. How to enrich people and strengthen villages through industry is testing the ability of various places to promote development. Zhoukou develops rural specialty industries and currently has more than 10 national-level “one village, one product” demonstration villages and towns. Yuying Village in Fugou County, which is famous for its pepper production and processing, Liu Zhentun Town in Huaiyang District, which has significant advantages in peanut breeding, and Limai Village in Taikang County, which is famous for its flower seedlings, have become “single champions” in their respective fields. The development of rural characteristic industries has gradually become an important starting point for local adjustment of industrial structure, increase income and wealth, and promote the overall revitalization of rural areas.
To move towards industrial revitalization, we must first find the right characteristics. Junzhao Village in Taikang County began growing oyster mushrooms more than 10 years ago. Corn cobs used to make fungus bags can be found everywhere in the local area. Villagers can make their own fungus bags at home by adding bacterial strains, etc. With the support of agricultural technicians, the investment is low and the returns are high. Nowadays, greenhouses are rising in the village. Comprehensive consideration of factors such as resource endowment, location advantage, industrial foundation, etc., and selecting leading products suitable for local development will help overcome the shortcomings of decentralized operations of small farmers, improve the level of specialization, and form differentiated development advantages. If “one thousand villages are alike” and simply copy the experience of other places, it will easily lead to “swarm” development and homogeneous competition.
Improve quality and efficiency and realize the upgrade from featured products to featured industries. Yangcungang Village in Fugou County is the famous “Broccoli Village” in the area. However, broccoli has a short shelf life and will cause serious losses if it becomes unsalable. Last year, the village built a new cold storage and ice-making plant, and strengthened logistics support to facilitate the refrigerated transportation of vegetables. Liu Zhizhi, secretary of the village party branch, is very proud: “Our broccoli is fresh and affordable.” To develop specialty industries, we should do a good job in strengthening, replenishing and extending the chain. From optimizing sales, warehousing, transportation and other links to open up the supply chain, to cultivating the intensive processing industry and extending the industrial chain, and thenOnly by building brands, registering trademarks, upgrading the value chain, and constantly cultivating “internal strength” can we help upgrading characteristic industries and lay a solid foundation for industrial revitalization.
Gather our strength to find ways to expand scale and improve quality. For example, some places create “one village, one product”, while other places focus on “one town, one specialty”. In Henan, from Ruyang sweet potatoes with an annual output value of over 1.5 billion yuan to Xixia kiwi fruit, which has become a national geographical indication product, related industries all rely on the concerted efforts and mutual cooperation of villages and towns. “One village, one product” does not mean that every village is different, let alone seeking differences deliberately. Under the premise that conditions are met, promoting large-scale and clustered development will be conducive to the transformation of featured industries from “small and beautiful” to “big and strong”.
Strengthen planning guidance, village-enterprise cooperation and capable people to enhance the market competitiveness and risk resistance of rural characteristic industries. The transformation of the mugwort industry in Zhangwulou Village from primary processing to deep processing is inseparable from the guidance and support of the town government; Junzhao Village has developed from an oyster mushroom planting village to an edible fungus industry village, thanks to the leadership of agricultural technology companies. Integrating resources and introducing new agricultural business entities represented by leading enterprises, farmers’ professional cooperatives, family farms, and agricultural industrialization consortiums can promote more professional production, more standardized operations, and more scientific management.
If the central region is to rise, the countryside must be revitalized. Expanding the multiple functions of agriculture, tapping the diverse values of rural areas, transforming resource advantages into development advantages, and creating more characteristic industries will surely make agriculture stronger, rural areas more beautiful, and farmers richer.
(The author is a reporter from our Henan branch)
“People’s Daily” (Page 07, April 15, 2024)