Xinhua News Agency, Beijing, June 2 Question: The “circle of friends” continues to expand. What has the “village super” done right?
Xinhua News Agency reporters Gong Bing, Xu Shihao, Luo Yu, Zhou Xuanni
Kaka is here, Kaka is really here!
Following the enthusiastic online interaction between European Golden Globe winner Owen and the “Village Super League”, another legendary star became a “fan” of the “Village Super League” and came directly to the birth of the “Village Super League” Place – Rongjiang, Guizhou.
Who is Kaka? He is a member of the 2002 World Cup champion Brazil team in South Korea and Japan. He has won the Champions League, European Super Cup, Club World Cup, Golden Globe Award, World Footballer and other honors.
The arrival of Kaka has undoubtedly improved the “rank” of the “Village Super”, and the “VillageSugar daddy Super “It also opened a window for foreign friends represented by Kaka to understand China.
On May 13, 2023, the “Village Super League”, whose full name is Guizhou Rongjiang (Sanbao Dong Village) Hemei Village Football Super League, was launched by 20 local village teams in Rongjiang. After that, the Escort event became very popular and became popular abroad. It has been viewed more than 70 billion times on the entire network and has become a phenomenon. Grassroots competition.
Entering 2024, the “Village Super League” is full of new ideas and full of surprises – expanding from 20 village teams in 2023 to 62 teams in 2024; from mainly local players to including high-level players Horizontal foreign aid; from cultural performances focusing on Rongjiang River to radiating to the whole province and even the country; innovatively organizing the campus Sugar daddy competition “Class Super”, Help maintain and enhance the vitality of the “Village Super League”; its overseas influence continues to increase. On the basis of Pinay escort joining hands with the Premier League, its model has also It has been replicated in Benin, South Africa and other places in Africa; foreign teams represented by France went to the “Village Super League”, and the friendship between the two peoples has been deepened…
For more than a year, the “Village Super League” has remained Highlights and even more glamor, what exactly did you do right?
“A child with great genes”
“Why charm lastsSugar daddy? If you compare the ‘village super’ to a child, first of all, this child has good nature, good genes and good intentions. Pinay escort” said Xu Bo, the head of Rongjiang County.
As he said, “Village escort” is rooted in the people, and the masses The foundation is good and the “village flavor” is strong. Taking advantage of the regional advantages of Rongjiang ethnic minorities, it profoundly explains that “what belongs to the nation is what belongs to the world”.
Although the “Village Super League” is only the second one this year, Rongjiang has a strong cultural heritage. Jiang’s football history can be traced back to the 1940s, and his historical and cultural genes are strong Manila escort
In the arena, some professional arena moves such as “Full Moon Scimitar” and “Floating Slash” are also hereEscort manila can be seen. On the sidelines of the competition, villagers and tourists cheered and interacted enthusiastically, Sugar daddy‘s love and happiness come from the heart and can be expressed in words; Dong songs, Miao reed dances… ethnic minority cultures are vividly interpreted; villagers dressed in ethnic minority costumes distribute home-made bayberry soup, cattle and sheep on the spot “Super Saturday Football Night” also features folk performances such as Doye dance. Outside the stadium, football is helping to form a new trend of rural civilization. The number of children playing football is increasing day by day, and villagers spontaneously rehearse ethnic minority performances. As long as there is a game, there will always be volunteers in the village banging iron pots and going to each household in advance to “call the village”. Villagers enthusiastically come to support the village team…
The “Guizhou Super League” football league is launched One of the people, Jia Leishi, believes that the reason why the “Village Super League” can maintain its charm is that “the core point is to maintain the original ecology and purity; the purer it is and the more it maintains its original intention, the more valuable it is and the more it conforms to the laws of football.”
FIFA football management and competition expert Liu Jinsong believes that the key reason for the “Village Super League” to become popular is that villagers, villages and regions find identity and emotional resonance from the village team.
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This coincides with the view of Wang Yongjie, head of new media communication of the “Village Super League”: “‘Village Super League’ players come from all walks of life, including farmers, traders, students, etc. Escort manila They gathered because of their love, impressed the audience with their pure football spirit, and released happy energy, popular dividends and spiritual dividends. ”
“BecausePinay escortBecause of the happy nature of Rongjiang people, the joy they naturally reveal can always move people.” Miao Jie, the honorary head of Wanzhai Village, Rongjiang County, said, “Village Super” is through Pure joy unleashes a lasting charm that continues to move people’s hearts.
After the overall victory in the fight against poverty, villagers have no worries about food and clothing, but their spiritual and cultural life is not rich enough. “The rise of rural sports events such as ‘Village Super League’ has satisfied the spiritual and cultural needs of farmers in the new era.” There is a strong demand for life and sports and entertainment activities. By participating in the ‘Village Super League’, they can better demonstrate their talents and enthusiasm and feel the beauty and happiness of life,” said Wang Yongjie.
Children represent the future and are the foundation for the “Village Super” to “grow up”. The popularity of the “Village Super League” has led more Rongjiang children to participate in football. 2EscortSince 2024Pinay escort, Escort manila Among the 38 primary and secondary schools at township level and above in Rongjiang County, 30 have successively launched Sugar daddy The “Class Super League (Campus Football Class League)” competition draws on the cultural and sports integration model of the “Village Super League”. This initiative effectively maintains and enhances the vitality of the “Village Super League”.
Kaká was deeply delighted when he saw the children in Rongjiang loving football and pursuing their dreams through football: “Such a scene is very similar to Brazil, Pinay escortFootball has been with us growing up. We are on the beach in our hometown, playing with friendsEscort manilaHave fun playing football together”
“Hyperlink”: Connecting you and me, connecting the world
Every weekend football game night. , you can all see the busy figure of Jiang Laoben, the national-level intangible cultural inheritor of the Miao costume project in Baibei Village, Rongjiang County, in front of the stall. “Our ‘Village Super’ peripheral products are very popular and the categories are constantly expanding. The sales of batik clothes, hats and scarves are particularly good. Last year, the highest sales of T-shirts alone in a week exceeded 5,000 yuan. Our family’s annual sales are The income has reached more than 400,000 yuan. “With the help of “Village Supermarket”, Baibei VillageSugar daddy has opened up the market for intangible cultural heritage products and opened a batik embroidery workshop. Currently, 10 people in the village are stably employed, and more than 30 other embroiderers have also been invited to participate.
Monitoring data from the Rongjiang County Culture, Sports, Radio, Television and Tourism Bureau shows that, driven by events such as the “Village Super League”, in 2023Manila escort From May 13 to May 5, 2024, Rongjiang County received more than 7.6 million tourists. This number is the largest number of permanent residents in Rongjiang Manila escort20 times the population; achieving comprehensive tourism revenue of over 8.4 billion yuan.
Xu Bo said that the goal of “village super” is not to break out of the circle, but to break new paths and achieve high-quality development of the county economy. Rongjiang will deeply explore the cultural brand value of the “Village Supermarket”, vigorously develop the “Super Economy”, promote the integrated development of agriculture, culture, tourism, sports and business, and truly transform the “flow” of the “Village Supermarket” into the “quality” of social benefits and economic benefits.
“‘Village Super League’ is an innovative, coordinated, green, open, and shared sports and cultural cooperation platform that uses rural football as a media, uses national culture to set the stage, and allows the economic and trade industry to perform. , use digital media innovation to promote; the core is communication, spreading the touching stories of the truth, goodness and beauty of ordinary people, and spreading the positive energy of upward, good and beautiful in the excellent traditional Chinese culture. “Xu Bo said.
“Village Super League” is like a door, letting the world see Rongjiang, and letting Rongjiang go to the world.
Hong Kong Star Football Team, Macau Staff Football The team enthusiastically joined to help Rongjiang County build the main position of “bridgehead” for Guizhou’s integration into the Guangdong-Hong Kong-Macao Greater Bay Area; in 2023, the “Village Super League” will cooperate with the Premier League, and in 2024 we will welcome foreign football teams such as the French Youth Representative Team and the Liberian Federation of Social Clubs Football Team. team, Benin, Africa, replicates the “Village Super League” model. Through the global language of football, the “Village Super League” is constantly connecting the world and expanding its “circle of friends”, allowing more people to see the prosperity of this once impoverished county. Full of vitality
In the three-step strategy of “Village Super”, the first two steps of “Rongjiang people play by themselves” and “attracting people from all over the country to play together” have been completed. Manila escortThree steps will be taken to “attract people from all over the world to play together” through events such as the first “Village Super” International Friendly Match.
To achieve long-term prosperity To survive, we must innovate. Since its birth, “Village Super” has maintained strong learning and innovation capabilities, like a huge sponge, constantly absorbing nutrients
5 times. The failure experience of urban IP, learning from the “Zibo BBQ” case, launched “I want to go to the village super”, “bringing intangible cultural heritage to the village super” and “come to the village super”20 kinds of “Happy Village Super Food, Drink, and Fun” series activities including “Playing Game”… The connotation of “Village Super” is enriching and its denotation is expanding.
Liaoning Donggang Strawberry Football Team brings suona performance, Sun Yat-sen University Fengqing Dian Black Tea Football Team brings Lusheng Dance, and Bijienan Goat Meat Powder Football Team Escort brings Yi ethnic dance…”Village Super League” gathering Bringing wisdom together to promote co-construction and sharing
The “Village Super League” team went to Hong Kong, Guangzhou, the famous city Zunyi, and Tsinghua University in BeijingSugar daddy University, while broadening horizons and learning from each other, Rongjiang people’s confidence in development continues to increase.
Rongjiang is using the power of the entire county to attract the wisdom of the world, and will ” To build “Village Super” into a world brand, the active participation of the people is the key. Ouyang Zhangwei, the chief communication planner of “Village Super” said that “Village Super” truly stimulates the subjective initiative of the people, and all ordinary people believe that “Village Super” “They did it themselves, and they have a full sense of participation and honor; they also get tangible benefits from the “Village Super” and become more motivated. The “Village Super” truly achieves co-construction and sharing with the people.
“Proactively serve the national strategy”
Ouyang Zhangwei believes: “‘Village Supermarket’ has been actively embracing and serving the national strategy, hoping to serve the ‘Belt and Road’ It has made its own contributions to the One Road initiative and building a community with a shared future for mankind. Local-level strategies include Guizhou Province building a world-class tourist destination and actively integrating into the Guangdong-Hong Kong-Macao Greater Bay Area. ”
This year’s National Day, Rongjiang will launch the first “Village Super League” International Friendly Match and the Guizhou-Guangdong-Hong Kong-Macao Greater Bay Area Football Friendly Match to tap more domestic and foreign grassroots stars and form “Village Super League” teams of all ages. Team”, take the path of differentiated developmentEscort and build Rongjiang into a city of national football culture and sports cultureEscortAs a tourist destination
Kaka’s “airborne landing” may be seen as a “prelude” to Rongjiang’s new actions. . Cultural exchanges in the form of people-to-people diplomacy allow foreign friends to deepen their understanding of China from different perspectives, which also highlights the Rural competitions such as “Village Super League” have unique value in telling Chinese stories, shaping China’s image, and promoting Chinese culture to the world.
Xu Feng, director and researcher of the Think Tank Office of the Guizhou Academy of Social Sciences, believes. , “Village Supermarket” and other villagesThe competition inspired foreign audiences’ curiosity about rural China, allowing them to see China’s colorful rural and ethnic cultures, see the poetry and modernity of Chinese rural areas, and see a different China, which to a certain extent broke their understanding of rural China. stereotypes of China; they also see the “credible” image of Chinese culture from the authenticity of rural culture, the “lovely” image of Chinese culture from the grassroots nature of rural culture, and the historicity of rural culture. To the “respectable” image of Chinese culture.
Sports consulting expert Zhang Qing believes that under the grand narrative and strategic layout of promoting high-quality joint construction of the “Belt and Road” and building a community with a shared future for mankind, sports, especially rural sports with distinctive characteristics, can shoulder the responsibilities of the people. The role of peacemaker.
How can “Village Supermarket” better serve the overall national strategy? Zhou Qingjie, director of the Sports Foreign Exchange Research Center of the China Foreign Affairs University, suggested: Based on serving the overall situation of the country’s opening up and diplomatic work, fully explore the connotation of the event, give play to its unique role in exchanges and mutual learning between Chinese and foreign civilizations and people-to-people bonds, and explore the construction of a narrative system for people-to-people diplomacy in the new era. Sugar daddy, optimize communication strategies and directions to better tell Chinese stories.