Chu Xiaoli (right) and Chinese merchants display Luoyang silk
From Luoyang to Milan, Italy, and then to Beijing, after a trip, Chu Xiaoli brought Luoyang silk, which not only amazed foreign merchants at the Milan exhibition (the 61st International Yarn and Fiber Exhibition), but also gained domestic Order.
Behind Chu Xiaoli’s success are the efforts of her own silk brand and the Chinese people’s confidence in local culture.
□Huang Hongli Xu Jinan Wang Bo
On the afternoon of March 4, after flying from Italy to Beijing, Chu Xiaoli went straight to a silk sales company in Beijing to sign a contract. The fate between the two parties originated from the Milan exhibition.
From February 28th to 29th, as a corporate representative, Chu Xiaoli was invited to participate in the 61st International Yarn and Fiber Exhibition in Milan, Italy.
Milan is known as the world’s fashion and art center and the world’s design capital, and has witnessed the birth of almost half of the world’s luxury brands, including the silk and fashion industries.
At 1 a.m. on February 28, Beijing time, and at 8 a.m. on February 28, Milan time, when Chu Xiaoli, dressed in Hanfu and with a towering hairpin, appeared at the Milan exhibition, “Luoyang Silk” + “Luoyang Hanfu “Immediately became Wan But at this moment, looking at his newly married daughter-in-law, he finally understood the meaning of pear blossoms with rain. The center of attention.
What kind of trip is this? What happened again?
Revitalizing traditional industries
“We are from Luoyang, China. Luoyang is the ancient capital of thirteen dynasties and the ‘Peony Flower City’. It is also a node city on the Silk Road. Songzhou silk is the representative of Luoyang silk. Welcome to visit Luoyang when the peonies are in bloom and enjoy them in Hanfu. Peony, experience the culture of the ancient capital!” Chu Xiaoli’s translator introduced at the opening ceremony on February 28, Milan time.
Chu Xiaoli is from Song County, Luoyang. The Hanfu fabric she wore contained Luoyang silk. The Hanfu and silk scarves had peony flowers, dragons and other elements, and also exuded a light peony fragrance.
Luoyang, the eastern starting point of the ancient Silk Road, the Luohe River landscape gave birth to Luoyang Silk; Italy, the end point of the ancient Silk Road, is also the first Western developed country to officially join the “One Belt, One Road” initiative.
Oriental faces, silk, peony, and Hanfu, these elements are superimposed to make this “Oriental Messenger” very eye-catching at the exhibition.
Song County is an important ecological conservation area in southern Luoyang. In the 1950s and 1960s, “The girl is a girl, the young master is in the yard,After a while, his expression became even weirder and he said: “Fighting in the yard.” “In the 1900s, the local sericulture industry flourished, but later almost disappeared. In April 2019, after the battle against poverty began, Chu Xiaoli, who planted mulberry and raised sericulture in Gansu, returned to Song County with the dream of “bringing silk back to the Silk Road” , established Luoyang Qianmo Sangtian Agricultural Tourism Technology Co., Ltd. (hereinafter referred to as Qianmo Sangtian), and planted the first mulberry tree in Zhifang Town.
“The spring silkworms will not run out until they die.” The lifespan of a silkworm is only more than 40 days, but what it contributes to mankind is 1,500 meters of “softness”.
Chu Xiaoli said that behind a silk scarf is the hard work of thousands of silkworm farmers, it is the embodiment of the product end of Luoyang’s sericulture industry chain, and it is the return of building Luoyang’s own brand and silk culture confidence.
Driven by Qianmo Mulberry Fields, Li Shuangwei, a 49-year-old silkworm farmer from Bianjialing Village, Daping Township, Song County, planted more than 60 acres of mulberry trees last year, cultivated more than 4,000 kilograms of fresh silkworms, and sold them for more than 250,000 yuan, plus a government subsidy of 10 yuan/kg. , worked hard for half a year and earned nearly 300,000 yuan.
After years of development, while building a 400-acre “sericulture town” in Qianmo Mulberry Field, it has also driven 49 villages in 7 towns to develop 23,000 acres of sericulture. Song County has become the largest county in sericulture cultivation in the province. It receives 100,000 tourists every year for sericulture picking, sightseeing, and study. Chu Xiaoli is known as the “Silkworm Beauty” by the locals, and has been rated as the most beautiful rural virtuous person in Luoyang City and “Songzhou Enterprise Management Talent”.
Create an industry and make people rich. In view of the driving role of mulberry planting and sericulture, Song County has listed “silkworms” together with “forestry, medicine, tobacco, animal husbandry, and fungi” as six characteristic industries. Song County has become the Ministry of Commerce’s large-scale and intensive standard sericulture demonstration base. The province’s sericulture new technology and new model observation seminar has been held in Song County for three consecutive years. Nowadays, specialty planting and study tours have become new “hot” industries in Song County.
In April 2023, the “Silk Scarf DIY Study Material Package” designed by Qian Mo Sangtian was selected as a souvenir for the Third World Study and Tourism Conference; in July, combined with the actual situation of the 14th Sports Games of our province being held in Luoyang, the There are 12 types of silk scarves with Luoyang elements such as peony, Yingtianmen, Mingtang, and Tianjie.
Qianmo Sangtian and Songzhou Silk frequently appear in the industry, which is also an important reason why Chu Xiaoli was invited to Italy.
Going abroad to showcase Luoyang’s fine silk
How will you debut in Milan?
On January 26, after receiving the invitation from the Italian Foreign Trade Commission, Chu Xiaoli entered exhibition preparation mode.
“In business, you must have a good corporate culture. As a sericulture farmer, you must understand history. What new requirements do modern Romans have for silk? What are the current status and prospects of the development of the world’s silk industry?” Chu Xiaoli said, Milan and Rome It’s a barometer.
“A total of 7 Chinese companies’ products were invited to participate in the exhibition.Qianmo Mulangtian is the only one in Henan, which is the pride of the enterprise! “Chu Xiaoli said that the image of a company is the image of Henan, and it must display good culture and produce masterpieces.
During the Spring Festival, Chu Xiaoli has been busy. In the end, she and her team’s young designer Wang Qingchun set their sights on the “National Beauty and Heavenly Fragrance” series of silk scarves and face towels.
“The patterns of silk scarves and face towels use the popular peony flower. At the same time, special technology is used to make the peony flowers on the silk exude the fragrance of peony. Taking into account the daily demand of European consumers for perfume, wearing this kind of floral silk “Towels can replace perfume,” Chu Xiaoli said.
In recent years, Luoyang has seized the new “trend” of the cultural tourism industry and vigorously developed “subversive creativity, immersive experience, youthful consumption, and mobile communication” cultural tourism. Suddenly, she is full of hope for the future. New business formats, focusing on creating a national immersive cultural tourism destination. “Traveling through the thousand-year-old ancient capital and dreaming back to the prosperous Sui and Tang Dynasties”, Luoyang Hanfu has become popular in the industry. Qianmo Sangtian actively participated in it and joined hands with a local Hanfu processing company to develop and produce silk Hanfu, face towels and other products.
“Wearing Hanfu to participate in the exhibition will definitely increase your exposure!” On February 25 before leaving, Chu Xiaoli had an idea.
As expected, as soon as it was unveiled, merchants took photos, inquired, and contacted it one after another; many merchants invited image endorsements, and some urged to improve supply channels as soon as possible.
It is understood that the International Yarn and Fiber Exhibition is a communication and display platform, focusing on participation in communication, and the results will generally appear later. The rules are to send relevant qualifications and materials online, and mail samples. After both parties are satisfied, sign a contract and place an order. To this end, while participating in the exhibition in Milan, Chu Xiaoli directed the Luoyang base to improve related matters by phone.
How was your trip to Italy?
“I have been invited to display silk Hanfu and other related silk products in front of the booths of many countries. Although language communication is difficult, I can see their enthusiasm. They all like Chinese culture, Hanfu, and silk. I almost become an image of them. Spokesperson’” Chu Xiaoli said happily.
On February 29, after the exhibition, Chu Xiaoli also went to Milan Cathedral, one of the most influential churches in the world, and the ruins of the Colosseum. The “silk Hanfu” naturally attracted countless attention.
During her trip to Milan, Chu Xiaoli distributed more than 1,000 Luoyang tourism brochures; negotiated with more than 20 domestic and foreign silk-related companies, including Italy, Hungary, Turkey, Saudi Arabia and other countries and regions, as well as 17 companies in Beijing The company reached a preliminary cooperation intention.
The harvest is much more than that.
“Luoyang and Milan are connected by thousands of miles of mountains and rivers. I feel a lot, and new ideas, new technologies, new fashions, and new consumption are coming to me. I have gained a lot, broadened my horizons, and expanded the influence of Luoyang silk and Hanfu. Silk market Huge, Luoyang silk is not inferior to the West in terms of quality, and has a broad range of silk series, Hanfu and other related products.promotion cooperation space. “Chu Xiaoli said frankly that the Silk Road is a bridge for exchanges between Eastern and Western civilizations. She is honored to participate and has the responsibility and obligation to tell Chinese stories well, spread China’s voice well, and serve as a good link for civilization exchanges.
In the future, Chu Xiaoli will launch cultural and creative products based on cultural symbols such as Longmen Grottoes and Erlitou Ruins, and try to launch products related to Han and Tang culture and Han clothing, so that Luoyang silk can “break out of its cocoon and become a butterfly” and bloom with splendor.