Rural revitalization puts industry first. Wolfberry is a unique advantageous leading industry in Jinghe County, Xinjiang, and is the “red business card” of Jinghe County. In recent years, Jinghe County has created a high-standard green planting base, opened fresh fruit sales, promoted intensive processing of wolfberry to extend the industrial chain, and developed a path of “promoting an industry and enriching an industry according to local conditions” Manila escortFang common people”‘s road to rural revitalization.
Standard planting improves yield and quality
Early in the morning, Wang Wenwen, an employee of the Eighth Agricultural Team of Bajiahu Farm in Jinghe County, was already ready to welcome Ningxia experts The Sugar daddy is ready. Later, under the guidance of experts, he completed the pruning work of wolfberry this spring. As the farmer in the village, he still felt that Ningxia experts were more experienced in pruning.
The Eighth Agriculture Team of Bajiahu Farm planted a total of 983 Escort acres of wolfberry, because all of them were planted from Ningxia Even experienced growers may be a little unsure about the management of the imported fine varieties, fearing that improper pruning will affect the yield and quality. In response to this situation, Bajiahu Farm invited professional and technical personnel from Ningxia to give concentrated lessons to wolfberry growers. When they learned that 10 experts would arrive, the employees were full of expectations.
Starting from 2021, in order to consolidate green standardized Sugar daddy wolfberry planting, Jinghe County will make every effort to build 100,000 acres Green high-standard wolfberry planting base. Up to now, a core planting belt of wolfberry green standardized demonstration area has been formed in the county with Tuoli Town as the core and Bajiahu Farm and Mangding Township as the two wings. In the planting base, all wolfberry implements “unified planning, unified supply of agricultural materials, unified technical guidance, unified production management, unified Sugar daddy quality The “six unified” management of “testing, unified acquisition and sales”. By establishing and improving production records, the organization flexibly introduces experts and technicians to focus on improving quality and efficiency, shaping and pruning, pesticide and fertilization, pests and diseases Prevention and control, pesticide residue controlWe will go deep into the base to provide technical guidance and assistance in key aspects such as production and production, and build a high-standard green wolfberry planting base. EscortField management technology training such as pruning, tending management, formula fertilization, pest control, etc. In 2023, the county will carry out 55 centralized Manila escort training sessions for the wolfberry industry, and the majority of wolfberry growers have mastered the technical essentials of green productionSugar daddy and related knowledge have improved the production skills of wolfberry growers, thereby increasing yield and quality.
Fresh fruit sales increase farmers’ income
When it comes to wolfberry, most people will think of dried wolfberry sold in the market. But at present, most of Jinghe wolfberry has realized fresh fruit sales.
Wolfberries are harvested twice a year. Summer fruits mature from the end of June to early July, and autumn fruits begin to mature at the end of September and are picked until the autumn frost arrives. In the past, because fresh fruits could not be sold in time, most farmers dried them themselves and sold dried wolfberries. Sugar daddy However, when farmers dry or dry themselves During the Manila escortprocess, poor facilities, improper methods, or weather conditions often affect the quality and appearance of dried wolfberry, so they cannot be sold at a good price. Starting from 2022, Jinghe County processing companies will sell wolfberries that adopt the “six unified” planting model at a price of 16 yuan to 20 yuan Pinay escortGe unified acquisition Sugar daddy. The processing companies immediately process the freshly picked wolfberries into puree on site.
In addition to ordinary fresh fruits that can be used to process puree, the selected fresh fruits of Escort can also be used as fruits PinPinay escortFor sale, cherry-sized fresh wolfberries are very popular in the fruit market.
Wuxiake Bayixi Village villager Wang Lei sold a total of 2 last yearSugar daddy. 5 tons of ordinary fresh fruits, the purchase price is 16 yuan per kilogram. At the same time, his family also sold a large amount of fresh wolfberry fruits The gift box costs more than 100 yuan per kilogram. The 30 acres of wolfberry planted by Wang Wenjia in early 2022 began to bear fruit last year. The selected fresh fruits alone were sold for more than 5,000 yuan.
Zhang Yuanyuan, a villager in Wuxike Bayixi Village, started selling Jinghe wolfberries online in 2012, using QQ space, WeChat Moments, Douyin and other platforms, and gradually It gathered popularity. In 2022, after she registered and established an agricultural product sales center, the average monthly sales Pinay escort was more than 30,000 yuan. In During the peak sales period of the Spring Festival, sales reached 80,000 yuan. In addition to fresh fruits, we also sell dried wolfberry and sell wolfberry puree, wolfberry wine and other products through the Internet according to customer needs.
From Bajiahu Farm to Tuoli Town, a 60-kilometer long wolfberry corridor brings pedestrians and wolfberries closer togetherPinay escort Forest distance, on both sides of the road, wolfberry plots are connected one after another. In the mature season, wandering in the wolfberry corridor, you can enjoy the red harvest scene. The arrival of tourists also opens up the sales of selected fresh fruits. New market.
Wuxia Kebaixi Village began planting wolfberry in the 1970s, and the villagers’ main source of income has always been wolfberry cultivation. Due to price fluctuations, natural disasters, and farmers’ improper operations during the fruit picking process, Due to the influence of the past, the benefits of wolfberry have dropped significantly in the past few years, and the enthusiasm of wolfberry farmers has also dropped a lot. However, the sales of fresh fruits have brought new vitality to the wolfberry industry in Wuxakebayixi Village. The village party branch secretary Duo Yan Ming said: “The village currently has 8,000 acres of wolfberry planting land. Farmers can make money growing wolfberry, and farmers’ enthusiasm has also increased. ”
Fresh fruit sales have greatly improved the benefits of Jinghe wolfberry. In 2023, the county sold 60,000 tons of fresh fruit, of which 11.2 tons of selected fresh wolfberry fruits were sold, with an average price of 126 per kilogram. yuan, significantly increasing the income of Qi farmers.
Intensive processing speeds up brand building
In Jinghe CountySugar daddy Tianshan Fruit Agriculture Technology Co., Ltd. Escort manila Co., Ltd. A variety of wolfberry products are displayed in the product display Sugar daddy room. Yuan Li, secretary of the company’s party branch, told reporters that during the Spring Festival The company’s newly launched Hejing fruit wine series products are most favored by the market. In the local Guoshengkang health food flagship store in Jinghe, the daily sales volume is more than 20,000 yuan. In 2023, the Xia Er Xili produced by the company ( Black wolfberry) craft beer is exported to Beijing, Shanghai, Guangdong, Henan and other places, with total sales reaching 14 million yuan.
In order to continuously meet the needs of the market, the company continues to launch new products. In addition to wolfberry beer, In addition to wolfberry wine, there are also wolfberry herbal tea, wolfberry energy drinks, wolfberry juice drinks, etc. This year, the new product wolfberry coffee will also be launched soon.
Jinghe County wolfberry processing enterprises and professional cooperatives jointly create “Jinghe Wolfberry” “brand, standardizing the use of the “Jinghe Wolfberry” trademark on their products or packaging by all enterprises and cooperatives engaged in wolfberry processing and the uniform use of “Jinghe Wolfberry” special packaging boxes.
At the same time, Jinghe County Relying on JD’s supply chain and technological advantages, we will deepen our cooperation with JD Technology and strive to build “one base and three centers”, that is, build Pinay escort1 Xinjiang (Jinghe) Wolfberry Intelligent Supply Chain Base has built three industrial service systems (Smart Farm Demonstration Center, Industrial Operation Service Center, and Industrial Development Big Data Center) to shape the brand positioning of “originating from the 44th North Latitude, the Hometown of Chinese Wolfberry” , accelerating the creation of regional public brands and product market development for Jinghe wolfberry.
In addition, we also seize the “Internet +” industry integration development opportunities and rely on the Jinghe E-commerce Industrial Park to promote Jinghe wolfberry and other agricultural and sideline products. Online sales, the county’s online retail sales continue to grow. Currently, JD Cloud Xinjiang (Wolfberry) Industry Supply Chain Operation Center, Manila escort Urumqi Jinghe Wolfberry Product Exhibition and Sales Center has been completed and put into use. Jingdong Jinghe Specialty Products Hall, Douyin, and Weidian stores It also opened online simultaneously.
Last yearEscortIn May, the Jinghe County Wolfberry Products Exhibition and Sales Center was officially put into operation in Urumqi. This exhibition and sales center is designed for citizens to visit, purchase and experience, and realizes the collection of high-quality specialty agricultural products. The production and sales center not only provides production and sales docking Samples can also be delivered live through various platforms, and Escort manila has expanded the range of products based on adapting to consumers’ new consumption habits. sales channels.
Meng Kebuyin, a member of the Standing Committee of the Jinghe County Party Committee, said that this year Jinghe County will vigorously implement the five major tasks of “base stability”, “leading leader”, “science and technology development”, “quality assurance” and “brand establishment” project, and at the same time, it will be implemented in the sales of wolfberry series products, so as to achieve simultaneous online and offline efforts, smooth the sales end, increase the intensity of “going global” work, actively communicate with well-known enterprises on the sales of wolfberry series products, and broaden product sales. , significantly increasing the popularity and market share of Jinghe wolfberry.