Introduction
Scutellaria baicalensis, Shegan, Atractylodes, yellow flowers, blue flowers, pink flowers… North of the Jinshanling Great Wall, in the middle section of the Yanshan Mountains, there are green peaksSugar daddy, Chinese herbal medicines cover the hillsides, and flowers of various colors sway among them. Wang Tian, a local villager who works at a Chinese herbal medicine planting base, told reporters: “There are rents for land transfers, and wages for working in the base. We earn two money.”
This is Luanping County, Chengde City, Hebei Province , known as “eight mountains, one water and one farm”. Thanks to natural conditions such as the large elevation difference in the local terrain and the large temperature difference between day and night, the mountains have produced rich and high-quality wild Escort medicinal resources. . Escort So far, more than 600 species of wild Chinese herbal medicine resources have been found in Luanping County, among which “Luanping Scutellaria baicalensis” has successfully registered a geographical indication certification trademark.
General Secretary Xi Jinping pointed out that industrial revitalization is the top priority for rural revitalization. It is necessary to implement industrial assistance policies, do a good job in “local specialties”, rely on agricultural and rural characteristic resources, and develop multiple agricultural functions. , Excavating the diverse values of rural areas requires benefits, and integrating development of primary, secondary and tertiary industries requires benefits, strengthening leaders, supplementing chains, developing business formats, building brands, promoting the upgrading of the entire chain of rural industries, and enhancing market competitiveness and sustainable development capabilities.
Relying on unique resources and locational advantages, Luanping County has vigorously developed the Chinese herbal medicine industry in recent years and promoted large-scale and standardized planting. Escort manila develops refined and diversified processing, creates tourism, health and wellness and other projects, continuously promotes the integrated development of primary, secondary and tertiary industries, and blazes a unique development path for the Chinese herbal medicine industry.
20Sugar daddy In 2023, Luanping’s traditional Chinese medicine industry created employment for about 12,000 people in the county, with an average of Increased income by approximately 4,500 yuan.
Establish standards
Carry out large-scale planting to drive farmers to increase their income and become rich
Enter Luan In Xiayingzi Village, Jingoutun Town, PingPinay escort County, apricot and peach trees are stacked in the distant mountains; on the terraces, young skullcap seedlings Green; dozens of villagers waved ironShoveling, digging up mugwort, weeding, working in full swing. This is the Chinese medicinal material planting base of Chengde Jiucai Agriculture and Animal Husbandry Development Co., Ltd.
“This mountain is called ‘Jiu Liang Ding’. Many years ago, it was rich in wild skullcap and other medicinal materials, which attracted the attention of the village Escort manilaPeople are going up the mountain to dig.” Standing on the edge of the ridge, Sun Shihe, chairman of Jiucai Agriculture and Animal Husbandry Development Co., Ltd. pointed in front of him, “10 years ago, I came here to streamSugar daddy has transferred land to plant medicinal materials. In recent years, it has carried out ecological and three-dimensional development and utilization, forming terraced fields.”
In the past, why did the villagers only dig and not plant? ? “There have been sporadic trials of Sugar daddy, but they were not large-scale and the income was unstable. The planting cycle of many medicinal materials takes several years. The longer it lasts, the more valuable it will be,” Sun Shihe explained. “If there is severe drought or other severe weather during the growth cycle, the work may be in vain for several years.”
Build a bigger and stronger leading enterprise and promote Chinese medicinal materials. Moderate scale planting can effectively enhance the ability to resist risks. In recent years, Chengde City and Luanping County have made every effort to build the Yanshan Traditional Chinese Medicine Economic Core Demonstration Zone. Luanping County has issued supporting policies and other documents to promote the integrated development of the Chinese medicinal materials industry, and has provided guidance to farmers’ cooperatives, family farms, leading enterprises and enterprises that develop the Chinese medicinal materials industry. Business entities such as large growers will be given incentives and subsidies.
Policies are implemented accurately and enterprises are developing well. In Jingoutun Town, Sun Shihe has gradually transferred 2,000 acres of land since 2014 to plant traditional Chinese medicines such as skullcap, atractylodes, and bupleurum on a large scale. By leveling the barren slopes and hardening the roads, the terraces were gradually concentrated and connected, and a number of flat areas were divided into fields to facilitate tractors and other equipment to make ridges and sow seeds.
Large-scale planting is not always smooth sailing. “At first, the seeds were not selected well and the watering was not timely. As a result, the medicinal materials that were planted were hit by hot weather just after they emerged. Many of them did not survive. Later, the watering method was improved, and the weeding was not done in time. As a result, the grass was stronger than the seedlings.” Sun Shihe recalled road.
In order to help improve planting technology, Luanping County has joined hands with universities and institutions such as the China Academy of Chinese Medical Sciences, China Agricultural University, Hebei Agricultural University, Chengde Medical College Institute of Traditional Chinese Medicine, and many leading Chinese herbal medicine planting companies and cooperatives. Cooperate to establish a planting test base, organize experts and scholars to go deep into the fields, promote wild planting technology, and promote the standardization of Chinese herbal medicine planting.
In the planting base of Jiucai Agriculture and Animal Husbandry Development Co., Ltd., the Institute of Traditional Chinese Medicine of Chengde Medical College has established a traditional Chinese medicine teaching and research base. “Spread 2 to 3 tons of fully decomposed organic fertilizer per acre, and plow 20 to 30 centimeters deep…” Recently, Zhao Chunying, director of the Institute of Traditional Chinese Medicine of Chengde Medical College, and several experts came to the Traditional Chinese Medicine Teaching and Research Baseto teach the essentials of traditional Chinese medicinal material planting techniques.
In the past few years, every sowing season, Zhao Chunying will come to Jingoutun Town to lead students to carry out teaching experiments and training. Zhao Chunying introduced that the key to imitating wildManila escort planting is not to apply chemical fertilizers or pesticides, but to use organic fertilizers, insecticidal lamps, Sticky insect boards, etc., simulate the native environment of the medicinal materials by improving the soil and other measures.
After repeated planting experiments, the Luanping County Agricultural and Rural Affairs Bureau, together with experts from the Institute of Traditional Chinese Medicine of Chengde Medical College and other institutions, summarized and released the results of Scutellaria baicalensis and Cangma Pinay escort and other 21 relevant standards for imitating wild cultivation of Chinese medicinal materials, which clarify the environmental conditions, cultivation techniques, pest and disease control and other operational specifications during the planting process, and are promoted and implemented throughout the county.
“Carrying out standardized and wild-like planting, our output of fresh skullcap and atractylodes per mu has reached 400 kilograms and more than 1,500 kilograms, respectively, an increase of about 20% compared to before 2014,” Sun Shihe said. Through demonstration training, the base Manila escort has helped more than 200 farmers increase their income and become rich.
As the interest linkage mechanism of “leading + base + farmers” continues to improve, more and more villagers are transferring their land and working in the base to earn double income. At the planting base of Jiucai Agriculture and Animal Husbandry Development Co., Ltd., Wang Tian, a villager in his 50s, spent the morning hoeing grass and preparing to go home for dinner. “The base is built in the village. We, the couple, work here and can earn more than 4,000 yuan a month. . Two acres of land at home have also been transferred to the base, with an annual income of 1,600 yuan.”
As of the end of 2023, the area of Chinese medicinal materials in Luanping County has reached 137,000 acresEscort, 6 times that of 2013; 7 large-scale Chinese medicinal material planting demonstration gardens have been built, 40 professional Chinese medicinal material planting cooperatives and 18 family farms have been developed.
Replenish the chain
Make up the shortcomings in warehousing, circulation and origin processing, and promote the comprehensive utilization of Chinese medicinal materials
The long planting cycle and large price fluctuations of traditional Chinese medicinal materials have troubled many growers.
“Take skullcap, for example, it sold for 10 yuan a pound last yearEscort manila, and it may be possible next year Reduced to 3 yuan.ef=”https://philippines-sugar.net/”>Pinay escort People do not have storage space and processing equipment. When the market is bad, fresh medicinal materials cannot be stored and are perishable. Zeng Fanran, head of Luanping Xiangsen Agriculture and Animal Husbandry Professional Cooperative, said, “Without complete storage and processing equipment, relying solely on planting has limited profit margins. ”
“To develop the Chinese herbal medicine industry, we must focus on making up for the shortcomings in warehousing, circulation and origin processingEscort. Song Jianmin, director of the Luanping County Agricultural and Rural Affairs Bureau, said that in the past three years, Luanping County has integrated funds of about 10 million yuan each year to provide subsidies to relevant business entities to build Chinese herbal medicine storage and logistics warehouses and purchase Chinese herbal medicine processing equipment.
In 2023, with the financial support of relevant projects in Luanping County, Xiangsen Agriculture and Animal Husbandry Professional Cooperative purchased processing equipment and built a new cold storage and drying workshop of nearly 1,000 square meters. Today, the cooperative has changed a lot – all kinds of medicinal materials. The soil is screened out in the drum, passed through the assembly line and entered into the drying process, and finally sent to the cold storage for storage.
“Screening medicine no longer relies on manual labor, and the processing efficiency is greatly improved. Cold storage can store hundreds of tons of medicinal materials, helping to cope with market price fluctuations. Zeng Fanran introduced that in recent years, the cooperative’s surroundings have changed greatly. Asphalt roads lead directly to the top of the mountain, and water and electricity facilities have been continuously improved, which has promoted the company’s warehousingManila escort logistics construction. , processing level, etc.Escort manila continues to improve, “We are tryingSugar daddy provides value-added services such as storage and drying services to better serve farmers and expand more business. ”
In recent years, Luanping County has also actively promoted the comprehensive utilization of Chinese medicinal materials and increased the added value of Chinese medicinal resources: after the roots of Chinese medicinal materials such as Scutellaria baicalensis and Astragalus membranaceus are used as medicine, the leaf buds are used to make Chinese medicinal tea.
Fresh, knead, dry… In the production workshop of Chengde Jishi Tea Beverage Co., Ltd. located in Weitang Village, Liangjianfang Town, several employees are busy in front of baskets of fresh skullcap leaf buds
“Skullcap buds should Sugar daddy choose tender tips and must be processed in a short time. “He Pengtu, the person in charge of the company, told reporters that in 2015, he transferred 2,000 acres of land to grow Chinese medicinal materials. He not only sells medicinal materials, but also sells tea drinks. “The processed leaf buds of Scutellaria baicalensis, Platycodon and other medicinal materials are mixed with other raw materials to makeScutellaria baicalensis health tea can be drunk as soon as it is brewed with boiling water. ”
To increase added value, we must also extend the industrial chain. Visit Chengde Qiluan located in Escort Datun Town In the processing workshop of Traditional Chinese Medicine Pieces Processing Co., Ltd., the automated equipment is in operation – after the medicinal materials are cleaned, washed, cut and other processes, they are either cut into pieces or segments, and then packaged into bags.
“Ours. The raw materials mainly come from the planting bases of Jiucai and other companies. “Tan Shunli, the person in charge of Qiluan Traditional Chinese Medicine Pieces Processing Co., Ltd., said that since moving into the new factory in Luanping County in 2017, the company has received interest-free loans and rental discountsPinay escort and other policy support, purchase advanced equipment, improve inspection and testing, and the production scale continues to expand. “At present, our company’s Chinese medicinal materials are added every year Manila escortThe production capacity reaches 5,000 tons, and the annual sales reach 30 million yuan. ”
Currently, Luanping County has cultivated 6 Chinese herbal medicine production and processing enterprises, one of which is a provincial leading enterprise.
Building a brand
p>
Increase influence and make more Chinese herbal medicine products sell better and at better prices
How to promote good products? In the past few years, this was a worry. He Pengtu. “We started producing and selling traditional Chinese medicine health tea in 2016, and even sent salesmen to Beijing to run the market. But after one year, sales were not ideal. “He Pengtu said, “As an agricultural enterprise, we have limited funds to invest in advertising. We shoot short videos ourselves to promote products, but the effect is average. ”
“Few channels, little reputation, and lack of brand building were common problems faced by the development of the traditional Chinese medicinal materials industry in the county. “Wang Siwei, director of the Specialty Industry Service Center of the Luanping County Agricultural and Rural Affairs Bureau, said.
How to solve the problem? “The government sets up the stage and the enterprises sing the show. “Wang Siwei introduced that in recent years, Luanping County has accelerated the certification of authentic Chinese medicinal materials on the basis of promoting large-scale and standardized planting. “Luanping Chinese medicinal materials” has been selected as a regional public brand of famous agricultural products in Hebei Province, and “Luanping Scutellaria baicalensis” has successfully Registered geographical indication certification trademark; on the basis of improving processing capabilities, actively create 15 Chinese herbal medicine specialty product brands such as “Qiluan” and “Jishi” around traditional Chinese medicine health teas and other products; online and offline linkage to promote production and marketing docking.
The Luanping County Development and Reform Bureau and the County Agricultural and Rural Affairs Bureau organize local Chinese herbal medicine companies and cooperatives to participate in agricultural product fairs and expos across the country every year to enhance their reputation and expand sales
“Unexpectedly, many merchants are interested in our Scutellaria baicalensis tea, and some merchants placed orders on the spot100 boxes. He Pengtu said that in 2017, led by Pinay escort, heads of departments such as the County Agriculture and Rural Affairs Bureau, their company participated in the Shanghai International Expo for the first time. The Tea Industry Trade Expo has received many orders. “Since then, when the county organized similar exhibition activities, we signed up immediately. ”
“We organize more than 10 to dozens of outbound exhibitions every year. The transaction volume of a single exhibition for local Chinese herbal medicine companies has reached a maximum of 1.8 million yuan. We can also introduce many channel purchasers to broaden product sales. . ” said Chu Xiaoyu, deputy director of the E-commerce Office of Luanping County Development and Reform Bureau.
Offline promotion, online efforts. In recent years, Luanping County has continued to promote traditional Chinese medicine through online platforms, online exhibitions, etc. Material companies and their products.
“Look behind me, we have Scutellaria baicalensis and Radix Scutellaria baicalensis grown in Luanping Mountain. The quality is particularly good. “Recently, at the foot of the Jinshanling Great Wall, Duan Jiulai, secretary of the Party branch of Hualougou Village, Bakshiying Town, walked through the mountain paths, taking selfie videos with his mobile phone, promoting local Chinese herbal medicine products and homestay tourism. “These are all training courses. I teach now and sell now, promoting hometown products through live video broadcast. “Duan Jiulai.
Not long ago, Luanping County and a well-known Internet company jointly held e-commerce public welfare training. “How to build and operate short video accounts from scratch” “How to create popular videos” “How to attract traffic with the help of the short holiday”… The training content covers a variety of new media practical skills such as new media account operation, short video marketing, and live broadcast operation. Duan Jiulai signed up and it was an eye-opener.
Since 2021, Luanping County has conducted e-commerce training for more than 5,000 people. The county has also built an e-commerce public service center with functional areas such as agricultural specialty product display areas, maker spaces, and live broadcast rooms to support the development of e-commerce.
“The live broadcast room is equipped with professional sound and light equipment, which can make the product features more intuitive and three-dimensionalEscort manila displayed. “Chu Xiaoyu introduced that the county e-commerce public service center drives the sales of Chinese herbal medicine products through live broadcasts, with sales of up to 150,000 yuan in a single live broadcast.
“We will continue to strengthen cooperation with major e-commerce platforms and enterprises. , allowing more rural residents to enjoy the dividends of digital economic development, and allowing more traditional Chinese medicinal products to sell better and at better prices. ” Chu Xiaoyu said.
Business Development
Develop industries such as “Chinese medicinal materials + tourism” and “Chinese medicinal materials + health care” to move towards a Integrated development of secondary and tertiary industries
Climb the Jinshanling Great Wall and see the mountains in the distance. During the May Day holiday this year, nearly 10,000 tourists came here every day to climb the Great Wall. Visit the Great Wall, enjoy the spring scenery, and some even go to the specialty agricultural products exhibition at the foot of the mountainYou can taste Scutellaria baicalensis tea at the store, or visit the nearby Rehe Traditional Chinese Medicine Flower Sea Town.
Rehe Traditional Chinese Medicine Flower Sea Town is located in Xiayingzi Village, Jingoutun Town. Looking down at the town, one can see a vast expanse of purple and red inlaid among the emerald green hills.
Enter the town, wind up the mountain, and arrive at a traditional Chinese medicine tea making workshop. Sugar daddy Large glass windows are installed on the walls of the workshop. Inside the house, the villagers are learning tea-making skills; outside, tourists stop to watch and learn about the tea-making process. After watching, many tourists moved to Sugar daddy Chinese Herbal Medicine Cultural Center Sugar daddyTake tea and buy tea at the test center.
“Originally I just came to climb the Jinshanling Great Wall. After seeing the local recommended tourist routes, I came to Rehe Traditional Chinese Medicine Flower Sea Town.” Beijing tourist Zhang Jianing said, “If you don’t know it, it turns out that traditional Chinese medicine The material is not only a “bitter and good medicine”, but also a cluster of flowers and a fragrant tea.”
In recent years, Jingoutun Town has built a collection of medicinal plant germplasm resources display and planting based on the large-scale cultivation of Chinese herbal medicines all over the mountains and plains. A 4A-level Manila escort tourist attraction that integrates seedling breeding, standardized technology demonstration, medicinal tea processing, tourism and leisure, research experience and other functional areas – —Rehe Traditional Chinese Medicine Flower Town is moving towards the integrated development of primary, secondary and tertiary industries.
In 2023, Rehe Traditional Chinese Medicine Flower Town will receive more than 50,000 tourists, and rural tourism has driven more than 200 local villagers to increase their income and become rich. Many surrounding villages have also increased their income through multiple channels through the development of farmhouses, handicraft workshops, and mountain specialty stores. Liu Guohua, head of the Fengtai Farmers’ Professional Cooperative in Luanping County, said that taking advantage of its proximity to Rehe Traditional Chinese Medicine Flower Town, the cooperative promotes self-produced high-quality rice to tourists, with sales exceeding 1 million yuan in 2023.
Focus on cultural tourism with one hand and health care with the other. Relying on its location advantages around Beijing and Tianjin, Luanping County has promoted the construction of projects such as Hongfu Nursing Home in recent years and developed the “Chinese medicinal materials + health care” business format.
“Because I have diabetes, I haven’t eaten white rice for a long time. The nutritionist here will use Chinese herbal soup to make rice. It has less sugar, so I can eat it.” At Hongfu Nursing Home Here, Wang Laiyin, who is nearly eighty years old, introduced to reporters the special foods on the table, including rice, poria and astragalus cakes, cypress and five kernel porridge, etc.
“Luanping Daocheng is rich in medicinal resources, and we use local materials to make special foods. For example, Poria cocos and astragalus cakes, powder made from more than 10 Chinese medicinal materials such as Poria cocos is added when mixing the noodles.” Hong HongZhang Gui, the person in charge of Fu Nursing Home, said that under the guidance of licensed doctors and nutritionists, the nursing home has developed 6 special foods with good taste and affordable prices.
“We will continue to promote the development of the ‘Chinese herbal medicine +’ industry and gradually build an industrial system integrating planting, processing, tourism, and elderly care to inject vitality into the overall revitalization of the countryside.” Luanping County Party Committee Secretary Gao Junli said that the traditional Chinese medicinal materials industry has created employment for about 12,000 people in the county, and the per capita income will increase by about 4,500 yuan in 2023.