Consumption is the main engine of economic growth. In order to stimulate consumption with potential, various regions are promoting physical businesses to accelerate digital and intelligent transformation and upgrading, and create more immersive, experiential, and Interactive new scenarios, new business formats, and new models bring better experiences to consumers and inject new vitality into the market.
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“You can try makeup and try it on with just a few clicks on your mobile phone. It’s really smart.” Open Intime Department Store’s On the Meow Street APP, on the product page labeled “AR try on Pinay escort makeup” and “AR try on”, click the corresponding button on the page Click the icon to experience online makeup and online try-on services. The new service allows consumers to “try out” beauty products such as foundation, eye shadow, lipstick, and accessories such as earrings and watches online, making it easier for consumers to purchase their favorite products.
Currently, the continuous upgrading of consumption has put forward higher Sugar daddy requirements for shopping malls. Many shopping malls have actively embraced digital technologies such as the Internet and big data, accelerated the construction of smart shopping malls, and created new scenarios and new Manila escort formats to provide consumers with bring new experiences.
Smart store refers to a system that uses modern information technology to provide all-channel and all-scenario support for store product display, promotion, settlement, management, service and other scenarios as well as middle and back-end support such as procurement, logistics, and supply chain. Perception, Sugar daddy data analysis, intelligent decision-making, real-time processing and other functions promote the integration of online and offline and the reconstruction and optimization of circulation channels to better Excellent products, higher efficiency and better experience Escort manila A store that meets customers’ needs for convenient consumption, quality consumption and service consumption.
Entering the Jingdong MALL shopping mall in Wuhan, Hubei, multi-screen interactive Pinay escortSmart elements such as automatic systems, self-service checkouts, and smart home appliance experiences can be found everywhere. This shopping mall with an area of more than 40,000 square meters achieves better online and offline interaction by digitizing people, goods, and venues, and using technologies such as electronic price tags, mini programs, and virtual shelves to bring shopping, An immersive shopping experience in all scenarios including leisure.
“Take advantage of the Spring Festival holiday to buy a complete set of home appliances for your new house.” On the sixth day of the Lunar New Year, consumers at Suning.com’s Chongqing Guanyinqiao flagship store Pinay escortMs. Li’s family came to purchase. On her shopping list, there are not only traditional home appliances such as washing machines, refrigerators, and air conditioners, but also new products such as floor washers, dishwashers, and smart door locks. Suning.com data shows that store sales across the country achieved rapid growth during the Spring Festival holiday. From February 10 to 16, sales of large-capacity smart refrigerators increased by more than 50% year-on-year, and sales of large-screen TVs above 80 inches increased by more than 120% year-on-year. .
According to the Ministry of Commerce’s commercial big data monitoring, during the Spring Festival, the sales of key retail and catering companies across the country increased by 8.5% year-on-year, and the sales of green organic food and gold and silver jewelry increased by about 20% year-on-year; the focus is on monitoring large chain stores. The immediate retail sales of supermarkets increased by nearly 10% year-on-year, and the sales of key monitored catering companies increased by approximately 17% year-on-year.
Many brick-and-mortar businesses are accelerating their transformation and actively integrating cultural tourism and other industries. Net/”>EscortI bought the cultural and creative products that I like and I am very satisfied.” Mr. Li, a tourist from Jiangsu, said at the Yintai Department Store in Qujiang, Xi’an, Shaanxi Province. During the Spring Festival this year, Escort manila he took his whole family to travel to Xi’an, Escort manila Visited the Tang Dynasty Evernight City and other scenic spots, and felt the charm of traditional culture. As he was about to return, Mr. Li learned that the Shaanxi History Museum and Qin Shihuang Emperor’s Mausoleum Museum had opened a cultural and creative product area at the Intime Department Store’s Qujiang store, and made a special trip to buy them.
Actively embracing cultural tourism and other industries is a new attempt for many physical businesses to transform. Intime Department Store’s Qujiang Store in Xi’an, Shaanxi Province has cooperated with Xi’an Academy of Fine Arts to create an art space to help launch more excellent cultural and creative products and bring a richer experience to consumers. During the Spring Festival, Intime Department Store’s Shaanxi Xi’an Qujiang store received 800,000 customers.
“Candied haws, strawberry candied haws, tomato candied haws…” Recently, the 14th Sugar Ball in Jiaozhou City, Shandong Province opened, and Fu’anli Pedestrian Street in Fu’an Street was bustling with activity. this timeThe Sugar Ball Club has set up Escort more than 120 booths, covering more than 30 kinds of special snacks such as old Beijing candied haws, Wuhan hot dry noodles, etc. There are more than 10 kinds of intangible cultural heritage folk customs, including people and flower cakes, and more than 20 kinds of recreational facilities and folk cultural performances. During the Spring Festival holiday, Jiaozhou City organized and carried out 37 more than 740 business, cultural and tourism activities, receiving a total of more than 1.02 million citizen tourists, and the average daily number of tourists increased 4.5 times compared with the same period last year. Changqing District in Jinan, Shandong Province plans to hold activities such as the New Year Food Festival and the Intangible Cultural Heritage Market, which will not only drive the cultural tourism market to continue to heat up, but also bring more customers to offline businesses such as catering, accommodation, and shopping malls.
In Shicong Town, Huzhou, Zhejiang, sports tourism brings new opportunities to offline consumption formats. In 2023, the town will host more than 10 sports events such as fishing competitions and the China Ironman Series, attracting many tourists. The local area continues to enrich outdoor camping, sightseeing picking, crayfish fishing and other businesses, and develops clear water crayfish, red beauty citrus, stone crayfish, etc. mutton and other gourmet Pinay escort food brands, and complete commercial facilities such as tea bars, coffee shops, and train restaurants. In 2023, the town attracted more than 600,000 tourists and generated more than 60 million yuan in revenue.
Visiting offline businesses such as shopping malls and pedestrian streets has become one of the links in leisure travel. During the Spring Festival holiday, Tencent’s location big data’s popularity observation of dozens of business districts and commercial streets across the country showed that the popularity of popular commercial streets such as Chongqing Jiefangbei Pedestrian Street, Xi’an Datang Evernight City, and Guangzhou Beijing Road Pedestrian Street increased significantly. According to data from the Ministry of Culture and Sugar daddy, national-level nighttime culture and tourism consumption clusters are popular, hot in consumption, and warm during the Spring Festival. During the period, the cumulative nighttime passenger flow in the gathering areas that have been included in the monitoring scope was 98.5121 million Sugar daddy, a year-on-year increase of 58.31%.
“Physical commerce is accelerating the integration of business formats, which is in line with the current consumption upgrading trend.” China Council for the Promotion of International Trade Research Institute Market Zhang Jixing, deputy director of the Research Department, believes that the current demand for leisure travel among Chinese residents is strong and the potential continues to be released. By creating new scenes and new experiences, some physical businesses not only better meet the needs of local consumers, but also become popular among tourists.The popular Pinay escort check-in place.
Get motivation from innovation and provide consumers with more new supplies
“The digital transformation of physical stores needs motivation from innovation.” Zhang Jixing believes that my country Physical commerce has accelerated the pace of business innovation, and many new smart business models have emerged. In the next step, we should keep up with the pace of consumption upgrading and accelerate the application of new technologies such as the Internet and big data to provide consumers with more new technologies. supply.
“Going to shopping malls now has a different Escort fun.” XiaoManila escort Shandian, consumer Wang Jia said that here you can participate in the New Year check-in interaction, and you can also take your children to visit the 6-meter-high realistic dinosaur exhibition and experience 200 square meters. Ocean ball pool. From the second day to the fifth day of the Lunar New Year, the customer flow of Intime Department Store Hangzhou stores increased significantly both month-on-month and year-on-year. Among them, the customer flow of Hangzhou Zhijiang store and Hangzhou West Lake store increased by 200% month-on-month.
All regions are actively innovating promotion forms. In Keqiao Ancient Town, Shaoxing City, Zhejiang Province, a series of consumption-promoting activities have driven a significant increase in local physical business passenger traffic. Walking through the streets and alleys of Shangyu District, Shaoxing, shopping malls and markets are crowded with people, and cultivating new consumption formats has become a common focus for businesses. In early February, the 2024 Zhejiang Province-wide New Year cultural and tourism consumption season was launched. During the consumption season, Zhejiang launched 152 measures to benefit the people, such as the issuance of cultural tourism Manila escort consumption coupons, scenic spot ticket exemptions, accommodation and catering discounts, etc., and linked enterprises Merchants issued 58 million yuan of various consumer coupons, continuing to increase consumption.
“Recent sales have been very good.” The person in charge of a Manila escort family farm in Peng Town, Shuangliu District, Chengdu, Sichuan Zhou Lingbo said. Chengdu Shuangliu District and Chongqing Yubei District jointly launched “Good things come in pairs, Chongqing you share” – Enjoy the Shuangcheng Food Festival to enrich consumer experience. Sichuan focuses on the five major areas of automobiles, home furnishings, retail, catering, and cultural tourism Sugar daddy and holds a New Year shopping festival centered around “Sichuan Comfort” New consumption scenarios, created Escort multiple immersive consumption experience scenarios, and carried out more than 200 key promotional activities in total. “Sichuan Fair” special festivals and activities such as the Chengdu Western Sichuan Spring Festival Gala, the Deyang Maying Lantern Festival, and the Guangyuan Qinba Mountain New Year Goods Festival have successively appeared, continuing to help expand consumption.
Walking into the New Year Shopping Expo at the Dianchi International Convention and Exhibition Center in Guandu District, Kunming City, Yunnan Province, you will be dazzled by a variety of products. More than 20,000 kinds of products cover all aspects of “eating, clothing, use, housing, transportation”, including not only Yunnan’s local five-color rice, Kunyang old duck and other specialties, but also specialties from all over the world. At the Kunming Jinma Zhengchang Fruit Market, there are complete varieties of fruits. The market usually has a daily fruit trading volume of 500 tons to 1,000 tons. Before the Spring Festival, EscortThe daily trading volume reaches about 2,000 tons, an increase of about 25% compared with the same period last year.
The relevant person in charge of the Ministry of Commerce said that it will guide all localities to make full use of modern information technology and continue to optimize smart facilities, smart services, smart scenarios and Sugar daddyIntelligent management promotes industry innovation and transformation. Give full play to the platform role of smart business districts and smart stores, develop new business formats, new models, and new scenarios to meet residents’ quality and diversified consumption needs.
(Our reporters Song Haoxin and Li Maoying Manila escort participated in the interview)