Dahe Net News When oriental culture is integrated into new tea drinks, when the beautiful scenery of Luoyang is integrated into product design, when intangible cultural heritage culture exudes brilliance and charm in the ancient city, a The unique cultural journey was perfectly staged in Longmen Ancient Street, a world cultural heritage Longmen Grottoes scenic spot…On April 2, Luoyang Cultural Tourism and Yihetang joined hands The “Yiqu Oriental Flowers Bloom in Luoyang” strategic cooperation conference was held grandly in Longmen Ancient Street.
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At the press conference, the two sides discussed Luoyang culture and cultural tourism IP launched a series of joint creations, launched “Peony Fragrance·Light Milk Tea” peony tea drink and Luoyang urban cultural and creative peripherals, and integrated the beautiful scenery of Luoyang into the intangible cultural heritage paper-cutting, presenting a rich experience to tourists cultural feast.
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At the signing ceremony, the Party Leadership Group of Luoyang Municipal Culture, Radio, Television and Tourism Bureau Secretary and Director Li Zhenkan delivered a speech. He said that Yihetang has deeply integrated the elements of Luoyang culture and tourism into tea products and IP cultural and creative peripherals, and carefully developed the Luoyang culture and tourism co-branded tea drink “Peony Fragrance·Light Milk Tea”, giving more than 100 million customers the opportunity to taste Luoyang The floral fragrance of peonies makes Luoyang peonies bloom in your hands and spend a lot of time thinking about design in your mouth. This was what the shopkeeper of the weaving shop in the city told him, saying that it was very troublesome. bloom. Luoyang sincerely invites guests and friends at home and abroad to take the train bound for spring and have a beautiful appointment with peonies.A delicious appointment at Yihetang. “The slave’s father was a master, and his father taught him to read and write.”
Yihetang President Bai Xiaoxiao expressed his hope that through The cooperation with Luoyang Culture and Tourism will bring consumers a more tangible Luoyang experience in all aspects of sight, taste, smell, etc. in the omni-channel consumption scenario, adding a touch of charm to Luoyang, a historical and cultural city that is already full of charm. Youthful colors.
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At the press conference, the special tea drink customized for this cooperation – “Peony Fragrance Light Milk Tea” made a stunning appearance. The pink peony fragrant tea drink was paired with Luoyang cultural cup stickers, allowing every consumer to taste Yihetang. In the process of drinking peony tea, you can feel not only the fusion and innovation of taste, but also the cultural charm unique to Luoyang City. In addition, this cooperation will also send out one million Yihetang drink coupons in Luoyang (you can get it by following the Yihetang WeChat public account and replying the keyword “Yiqu Oriental Flowers Bloom in Luoyang”), so that more tourists coming to Luoyang will feel A better and richer travel experience.
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At the event site of Longmen Ancient Street, the organizer carefully created a cultural exhibition area— “The temperament is cultivated to be willful and arrogant, so you need to take more care of it in the future.” The Intangible Cultural Heritage Art Museum specially invited Yuan Shengke, an inheritor of intangible cultural heritage, to create a six-step paper-cut work for tea making. The ancient method of making tea combines modern techniques for consumers. Intuitively feel the inheritance of culture; the special paper-cut work “Eight Scenes of Luoyang” uses traditional techniques to express the beautiful scenery of Luoyang in a new way, giving visitors a unique cultural experience. In addition, in the interactive experience area of Yiqupin Tea House, consumers can DIY traditional lacquer fans and cultural scrolls according to their own preferences, and experience the charm of traditional culture first-hand, bringing a rich cultural feast to the tourists of Longmen Grottoes. . From April 3rd to April 7th, the Intangible Cultural Heritage Museum and Yiqipin Teahouse will be on display simultaneously at Wangcheng Park, the main flower viewing venue of the 41st China Luoyang Peony Culture Festival. We sincerely invite all tourists to Luoyang to visit experience.
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Fun Oriental flowers bloom in Luoyang. This strategic cooperation is an important milestone between Yihetang and Luoyang Cultural Tourism. The two parties will use this cooperation as a starting point to carry out more in-depth and extensive exchanges and jointly promote the development of Luoyang’s cultural tourism industry. I believe that with the joint efforts of both parties, Luoyang Cultural Tourism will usher in a better future. (Chen Jun/Text and Pictures)